by Pablo Wills
We created a special colateral FB live show to help disseminate At&t’s “Unlimited” brand essence. Our challenge was to demonstrate AT&T’s “Unlimited” brand message around the “EL CHAPO” TV Series. Idea: “El Chapo Ilimitado”, a Facebook Live aftershow, gave the audience full access to the true context of the story while allowing them to interact with the cast and special guests as well as access to exclusive and original content