"The idea that made teenagers create the ad campaign for the brand inside the game they love the most: Fortnite. We launched challenges looking for architects, drivers, and collectors, among others, and under a simple mechanic: to complete challenges inside the game."

Creative Agency: The Juju

RAW CONTENT STUDIO PRESENTS: “ATRAPADOS” an unveiling of Immersive Audio Fiction

A world filled with enthralling narratives where characters strive to break free from their realities. This marks the debut of Deezer's original fiction series, an anthology of immersive stories designed to captivate the imagination. The adventure unfolds across a landscape where reality and fiction lose their boundaries, mesmerizing listeners all the way to the last moment. This series promises a unique experience, a journey where the fantastical becomes almost tangible.

Credits:

Nicolas Leau: Producer and music and audio designer and engineer.

Daniel Uribe: Executive producer

Redactores nucleares: Script

Pablo Wills: Original idea and Executive producer

Follow : https://www.deezer.com/mx/show/2836582

"Nucita: Celebrating the Spirit of Adolescence"

Nucita is not just a treat; it's a testament to the untamed spirit of youth. In the journey of adolescence—brimming with experiments, emotions, and exploration—we stand with you, not with the expectations of parents or mentors, but with you alone. Because this is a time for feeling deeply and discovering freely, without the need for reasons. With Nucita, it's about embracing the 'because yes' moments of life. Join us in honoring the pure essence of being young, where every experience is valid, and every emotion is worth savoring.Credits:

Creative Agency: “The Goodfellas”
Production house: “Los Notarios”

Life should be delightful from the start, till the end, like Piazza. This campaign claims that everything in life should be like Piazza.

Credits:
Creative house: Básica
Script: Redactores Nucleares
Production house: Colombo Films

Prepare to be enchanted by the delightful world of Millows, a marshmallows brand that adds a playful twist to your sweetest moments. In this captivating ad campaign, we bring to life a series of endearing marshmallow characters who go above and beyond in their quest to satisfy your cravings.

Creative Agency: Básica
Production house: MILA

Grissly's latest campaign is an adventurous exploration of taste, designed to tantalize the senses. The gummies are crafted to deliver a burst of rich flavors and an array of textures, providing an exhilarating experience with every piece. The campaign focuses on the sensory journey—each gummy promises a vibrant escapade into a realm of diverse flavors, where the ordinary is transformed into an extraordinary playground of fun and discovery.

Creative Agency: Básica
Production house: Colombo

Sustainability is a path towards a mountain with no summit. It's an attitude of adaptation to the social and environmental needs of the one world we all share, demanding a perpetual search for efficiencies, a reduction of our footprint, an increase in well-being, rapid learning, and generosity. This campaign portrays Colombina's persevering and global journey towards a better world

Creative Agency: The Juju

Production house TVC: Páramo Films
Production house, short documentaries: Crack Films

Guillermo Arriaga, esteemed screenwriter, ventures into a new realm as the first filmmaker on Telcel's Cine Proyecto platform. This innovative initiative supports directors in bringing their projects to life through captivating short films. Arriaga's latest short film, available for download on 4GLTE-enabled devices, showcases the transformative power of technology in art. Embrace the future of filmmaking and join a vibrant creative community united by innovation and passion.

Creative agency: Havas Makers
Production house: Third Eye

"Accidental Reporter" - a groundbreaking project where we connected with a Syrian migrant, Jazan, who fled the war and embarked on a journey to Germany. In a unique collaboration, he sent us his cell phone, containing his conversations, photos, and travel routes – the entire imprint of his extraordinary voyage. We skillfully extracted and transformed this wealth of data into a completely new and innovative storytelling experience. Witness a powerful narrative unfold as we reconstruct Jazan's gripping journey through the lens of technology, offering an intimate and immersive glimpse into the human experience of migration.

Felizmente is the flagship of an original content initiative created by Televisa Digital, aimed at translating audience conversations and interests into relevant and authentic content proposals.

Hosted by plus-size model and fashion blogger, Priscila Arias, Felizmente serves as a fashion and lifestyle guide, drawing from her own experiences to inspire and empower its audience.

Multipass is the journey of Ophelia Pastrana, a transgender woman, passionate about exploring the new and diverse, delving into the most interesting and talked-about communities: gamers, cosplayers, sex workers, entrepreneurs, enthusiasts, and passionate disruptors.

UDISEA is a bold and visionary venture that bridges the gap between traditional media and the digital age. We are pioneers in crafting captivating narratives and immersive experiences that resonate with new audiences, forging an unbreakable connection between Univision and the digital-savvy generations.

We created a special colateral FB live show to help disseminate At&t’s “Unlimited” brand essence. Our challenge was to demonstrate AT&T’s “Unlimited” brand message around the “EL CHAPO” TV Series. Idea: “El Chapo Ilimitado”, a Facebook Live aftershow, gave the audience full access to the true context of the story while allowing them to interact with the cast and special guests as well as access to exclusive and original content

Digital Talk Show: Unwrapping Conversations with Coffee Delight

Welcome to our one-of-a-kind digital talk show, where spontaneity and excitement reign supreme! In this thrilling series, our guests embark on a unique journey of discovery as they unwrap a Coffee Delight, revealing the conversation topic of the day.

Creative Agency: The Juju

Production house: Caracol TV

Overview:

I was tasked with rebranding MET School Miami, an institution steeped in tradition, to a modern hub of education while preserving the essence of happiness. My contributions included:

Creating a captivating documentary showcasing the school's transformation.

Designing a new logo and visual identity that bridged tradition with modernity.

Crafting the memorable slogan, "It's Happening."

Outcome:

The rebranding and marketing campaign successfully repositioned MET School Miami as a modern institution while celebrating its tradition, and receiving positive feedback from the community and prospects.